चाय पे PR
Conversations that travel
Street heat, creator tables, earned chatter.
India's first AI-native performance and marketing agency built for Indian brands.
Performanceor excuses.
Your competitors are buying your customers while you hesitate. Meta, Google, content, design, web, PR—one stack, one metric: ROAS.
Google AdsMeta AdsSocial MediaContent ShootWeb + PRGraphic DesignGoogle AdsMeta AdsSocial MediaContent ShootWeb + PRGraphic Design
कला
NOISE NEWS DK
Launches with lift
From loud moment to editorial memory.
DK
देसी GOES GLOBAL
Culture-first growth
Indian specificity with international polish.
Craft the cult
Memory, made measurable
A campaign world people can repeat.
Studio signal live
Google AdsMeta AdsSocial MediaContent ShootVideo EditWeb DevGraphic DesignPRGoogle AdsMeta AdsSocial MediaContent ShootVideo EditWeb DevGraphic DesignPR
Services
Everything your growth stack needs.
Performance marketing, digital, social, shoots, design, video, websites, and PR—one agency, measured in ROAS and revenue.
8
service lines
19
case studies
ROAS
only metric
01
परफॉर्मेंस
Performance Marketing
Google Ads and Meta Ads built for ROAS—account structure, CAPI, creative testing, and daily optimization on Indian CPMs.
02
डिजिटल
Digital Marketing
Full-funnel digital strategy that connects paid, organic, email, and landing journeys—no orphaned channels.
03
सोशल
Social Media Management
Always-on social that feeds your ad account with fresh creative and keeps the brand sharp between campaigns.
04
शूट
Content Shoot
Product, food, founder, and lifestyle shoots planned for ads and social—not stock-photo filler.
05
डिज़ाइन
Graphic Design
Static suites, offer cards, menus, decks, and ad frames that convert—not just look expensive.
06
वीडियो
Video Editing
Reels, ads, and launch films edited for hook retention, sound-on mobile, and platform safe zones.
07
वेब
Website Development
Fast, mobile-first sites and landing pages that match ad promise and close on 4G.
08
पीआर
Public Relations
Press, launches, and founder stories that make paid media convert harder and trust travel faster.
Why देसी Kala
Still hiring agencies that report reach?
India's first AI-native performance and marketing agency—built for Indian CPMs, Indian purchase behaviour, and Indian brands that are done subsidizing vanity metrics. If your current partner cannot show ROAS on Monday morning, you are already behind.
AI-native opsROAS obsessedNo vanity decks
याद
first
Memory before media
Signal
से बिक्री
Culture into conversion
Selected Work
Real brands. Real numbers.
Nineteen live case studies across F&B, fintech, real estate, healthcare, and D2C—each tied to services we actually run.
Clientele
Brands that stopped guessing.
F&B, fine dining, fintech, and luxury—clients who chose performance over pitch-deck theatre.
Food & QSR
Fine Dining
Fintech
Retro Dining
Luxury F&B
Cafe & Bakery
Luxury F&B
Hospitality
Fintech
Food & QSR
Beverage
D2C Grocery
Real Estate
Healthcare
Luxury D2C
Fintech
Real Estate
Nightlife
Fashion D2C
Testimonials
The work should sound like your market.
When CPL drops and weekends sell out, that is the only testimonial that matters.
We stopped paying for pretty dashboards. देसी Kala tied every rupee to bookings and gave us creative that actually moved weekends.
Operations Lead
Chapter 2
How We Work
Four steps. No theatre.
Audit, wire AI, scale winners, report in money—so you know exactly what we killed and what we funded.
Step 1
Audit the bleed
We find wasted spend—broken pixels, tired creative, and accounts built for decks, not revenue.
Step 2
Wire the stack
Performance, social, content, design, web, and PR plugged into one operating rhythm.
Step 3
Ship & scale
Launch fast, kill losers in days, scale winners before your competitor schedules a review.
Step 4
Report in money
ROAS, CPA, bookings, leads—what to fund next Monday, not next quarter.
Final Signal
Still burning budget without ROAS?
Every week you wait, a competitor buys your customer cheaper. Start a brief—or keep explaining weak numbers to your board.